Digital Marketing & Analysis

This course provides students with a foundational comprehension and a broad overview of digital marketing, shedding light on key marketing strategies employed through Internet-based platforms. The ongoing digital revolution, coupled with the shift toward an information-centric economy, is significantly transforming business landscapes and the methods employed in marketing and selling products/services. Students will gain insights into contemporary tools and marketing essentials leveraging the Internet. The curriculum covers areas such as search engine optimization (SEO), email and social media marketing, web metrics and analysis, as well as the technology and tactics essential for constructing impactful marketing campaigns that resonate with the intended audience.

010773