MKT 48

Marketing Management

Designed to provide a basic understanding of key issues facing today's marketing managers, this course introduces the student to fundamental concepts and techniques needed to manage the marketing function. Topics include the analysis of marketing opportunities and constraints, an examination of the decision-making process with respect to product, promotion, pricing, and distribution strategies as well as the planning and delivery of marketing programs. A managerial orientation is developed through the case study method.

Regular Non-Liberal Arts

031824